L’Atelier: In 2009, L’Oréal Chairman and CEO Jean-Paul Agon decreed that the L’Oréal Group should speed up its move to digital.Two years later, L’Oréal Luxe went through its own digital transformation process.Here are five reasons that I am fasting from Facebook for Lent.Hurtful Behavior: How many times have I seen Catholic brethren behave badly on Facebook?Could you tell us more about the way you engage your customers in dialogue on the social networks?At the present time, social media strategy is really what our brands are really focusing on at L’Oréal Luxe.I read so many stories about babies born frightfully early. Though I like to stay informed, I don’t really need to be immersed in abortion news 24/7.
Also, let me assure you that I know the Holy Spirit works online wonders daily, so no, you are not deficient if you don’t feel moved to sacrifice social media this season. And if you are engaged in online dating, l should tell you that I met my husband online during Lent. The divisive nature of the electronic beast has weighed me down lately.What impact has your business unit’s digital transition had on the way the division works?Vincent Stuhlen: Well we’ve seen completely new skillsets emerge, especially in the use of data.So, come March 5th, my Facebook app is coming off my i Pad and i Phone, and I will probably have to turn off notifications given the game invites I get (and never accept). I hope I get to church more, read more devotional books, pray more, all of that good stuff.But most of all, I am interested in the insights I will have after this massive overhaul of my daily routine!